WHY?
Why do exhibition organizers spend a significant amount of money on mobile applications that are only used for a single day? This question has been baffling many in the industry, as it seems that these one-day apps may not be the best solution for all parties involved.
IT DOESN'T WORK
Exhibition organizers spend resources on creating and maintaining mobile applications for both iOS and Android platforms, specifically tailored for each event. However, the statistics show that only 1% of visitors download these apps, and a mere 2% reopen them after the initial use. This has earned them the nickname "one-day apps" as they are typically only used the day before the event.
NO EXPERTISE
Despite developers' experience in creating applications, these one-day apps have consistently failed to integrate networking and matchmaking technologies effectively. The reason for this lies in the developers' lack of understanding of how people interact at exhibitions, what they use, their fears, and the factors that either help or hinder them.
MAIN PROBLEM IS
One primary issue that no one has been able to resolve in the exhibition world is the challenge of people reading text on their phones while on the move. Visitors are afraid of colliding with the flow of people and are easily distracted by the abundance of eye-catching stands, products, and activities. Consequently, using a mobile phone becomes the lowest priority.
IT DOESN'T WORK 2
From my personal experience attending hundreds of exhibitions and attempting to use these apps, not a single individual has ever responded to me within the app at any of the 100 exhibitions I visited. This raises the question: are one-day apps worth the investment, or should exhibition organizers reconsider their approach to enhancing the event experience?
The End of One-Day Exhibition Apps: Introducing Expochats by MeYou, with Viral Mechanics
The era of one-day mobile applications for exhibitions has come to an end. No one wants an extra, unnecessary app taking up 100 megabytes of precious phone storage, especially when these apps fail to address networking and matchmaking needs at exhibitions.
MeYou's innovative solution, Expochats, is built on insights from observing connections made at over 1,500 conferences. This experience has been refined and transformed into a technology tailored for exhibitions.
No downloads required: Expochats is not an app; it's a mobile webpage accessible on any browser and device, including phones, iPads, and tablet PCs, eliminating the need to download another unwanted app. No sign-up or profile creation: Simplicity is key. Expochats allows users to engage in instant chats without filling out lengthy forms. Two people meeting for the first time can instantly start chat-notepad by scanning QR code of one of them. Instant chat-notepad: In the chat that opens for both parties, users can:
Share contact details Formulate or jot down questions for the new contact Attach a photo of a product from a booth to continue asking questions about it Record promises made during the conversation Unexpectedly, send a link to the chat to a colleague who may know the answer to a visitor's question and can help even from their office
4Subsequent follow-up: After leaving the booth, you and your new acquaintance can continue asking and answering questions about prices, properties, production timeframes, and other details - the very reasons you attended the exhibition in the first place.
5Viral mechanics for organizers: The most significant advantage of Expochat technology for organizers is its viral mechanics. Each person who scans a QR code can now show their QR code to the next person they meet. If one person shares their QR code with ten people in an hour, those ten individuals can "infect" 100 more people within the same timeframe, and so on. This creates a snowball effect, quickly spreading the use of Expochats among exhibition attendees and facilitating more connections.
With Expochats by MeYou, exhibition attendees can enjoy a more seamless and efficient experience. By eliminating the need for one-day apps and leveraging viral mechanics, Expochats paves the way for meaningful connections and valuable conversations at exhibitions.